Estimated reading time: 4 minutes

In this guide, you will learn:

What Are Browser Trackers?

Have you ever wondered why those online ads seem to know exactly what you've been thinking about lately? It's not mind-reading; it's something called "browser trackers." But fear not, you don't need a tech degree to grasp this.

Browser trackers are like little digital spies hiding in websites. They quietly gather information about what you do online. Think of them as curious onlookers trying to understand your online behavior.

How Do They Work? Why Do They Matter for Ads?

So, how does this all play into those ads you see on websites?

When you visit different websites, these trackers record your actions and interests. They create a digital fingerprint of your online identity, which includes details about your computer and browser settings. Advertisers then use this fingerprint to show you ads they think you'll find interesting.

It's a bit like having a personal shopper who knows your preferences, but it can also feel like an invasion of your privacy.

Risk of Trackers and Fingerprinting

Now, here's where things get a bit more serious. These trackers can lead to a loss of privacy. The digital fingerprint they create can give away more about you than you might be comfortable with. It's a bit like having your personal diary left open for others to read.

How to Block Trackers and Ads

Don't worry, you're not powerless against these trackers. There are some simple steps you can take:

  • Block Trackers: Use your browser's built-in features to block trackers. It's like putting up a "Do Not Disturb" sign for these online snoops.
  • Block Ads: Install ad blockers to reduce the number of ads you see while browsing. It's like having a filter for your online experience.
  • Manage Cookies: Regularly review and clear cookies, and configure your browser to restrict third-party cookies.
  • Browse in Incognito/Private: Use private browsing modes to prevent your history, cookies, and data from being stored.
  • Configure Privacy Settings: Adjust privacy settings in your browser and on websites to manage tracking preferences.
  • Mind What You Share: Be cautious about sharing sensitive information online, especially on sites with unclear privacy policies.
  • Use a VPN: Enhance privacy with a VPN, encrypting your connection and masking your IP address.
  • Stay Educated: Keep informed about online privacy issues, tracking techniques, and ad practices to make informed decisions.
  • Protect your Digital Fingerprint: Look for browser extensions or settings that offer fingerprinting protection. This is like wearing a disguise online so trackers can't recognize you.

Automated Protection with Trend Micro ID Protection

Now, for the easy part – automated protection without needing to be a tech wizard.

Trend Micro ID Protection has a Privacy Protection feature that stops trackers, cookies, fingerprinting, and annoying ads without you needing to do anything. It makes browsing smooth and keeps your privacy safe.

Install on your browser

  1. Click the link below depending on which browser you use:
  2. Once installed, it will automatically block trackers and ads.
  3. If you want to see if it is active and working, just click on the extension. You'll find a section called "My Privacy Report" that shows you all the details.

Install on your mobile phone

  1. Tap the link below depending on which mobile device you use:
  2. Install the Trend Micro ID Protection app.
  3. Log in or register with your Trend Micro account.
  4. Head to the Privacy tab.
  5. Toggle the switch for Privacy Protection to activate a local VPN that keeps you hidden online and blocks websites and apps from tracking you.
  6. See a significant reduction in trackers and ads.

Visit the Cybersecurity Learning Center!


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